Choomen’s Choice: A sensory dining performance where three
curated meals become stories, visuals, and shared experiences.

Choomen’s Choice: A sensory dining
performance where three curated meals become stories, visuals, and shared experiences.

Choomen’s Choice: A sensory
dining performance where three
curated meals become stories, visuals, and shared experiences.

Choomen’s Choice: A sensory
dining performance where three
curated meals become stories,
visuals, and shared experiences.

Choomen’s Choice: A sensory
dining performance where three
curated meals become stories,
visuals, and shared experiences.

추멘세끼

Client: leestar tv

date: 2022

Creative Director: tido, jq

brand designer: didi, dawn, gugu, lumi

illustrator: gugu

summary

Choome's Choice: Three meals a day was a one-day culinary performance event curated by artist-chef Choomen. The project combined food, visuals, and space to deliver a playful, immersive experience co-hosted by the brand LUPICK. Choomen’s personality and creative voice were translated into visual and gustatory experiences, making the act of eating itself a performative, shareable moment.

추멘세끼는 아티스트 추멘이 직접 큐레이션한 세 끼의 음식을 매개로 진행된 1일 한정의 이색 식문화 이벤트입니다. 음식, 그래픽, 공간을 통합한 경험형 콘텐츠로, 브랜드 LUPICK의 협업 아래 기획되었으며, 추멘의 개성과 유쾌한 태도를 시각적·미각적 경험으로 구현해낸 프로젝트입니다. 먹는 행위 자체가 하나의 ‘퍼포먼스’로 확장될 수 있는 가능성을 실험한 사례이기도 합니다.

more info

추멘세끼

Client: leestar tv

date: 2022

Creative Director: tido, jq

brand designer: didi, dawn, gugu, lumi

illustrator: gugu

summary

Choome's Choice: Three meals a day was a one-day culinary performance event curated by artist-chef Choomen. The project combined food, visuals, and space to deliver a playful, immersive experience co-hosted by the brand LUPICK. Choomen’s personality and creative voice were translated into visual and gustatory experiences, making the act of eating itself a performative, shareable moment.

추멘세끼는 아티스트 추멘이 직접 큐레이션한 세 끼의 음식을 매개로 진행된 1일 한정의 이색 식문화 이벤트입니다. 음식, 그래픽, 공간을 통합한 경험형 콘텐츠로, 브랜드 LUPICK의 협업 아래 기획되었으며, 추멘의 개성과 유쾌한 태도를 시각적·미각적 경험으로 구현해낸 프로젝트입니다. 먹는 행위 자체가 하나의 ‘퍼포먼스’로 확장될 수 있는 가능성을 실험한 사례이기도 합니다.

more info

추멘세끼

Client: leestar tv

date: 2022

Creative Director: tido, jq

brand designer: didi, dawn, gugu, lumi

illustrator: gugu

summary

Choome's Choice: Three meals a day was a one-day culinary performance event curated by artist-chef Choomen. The project combined food, visuals, and space to deliver a playful, immersive experience co-hosted by the brand LUPICK. Choomen’s personality and creative voice were translated into visual and gustatory experiences, making the act of eating itself a performative, shareable moment.

추멘세끼는 아티스트 추멘이 직접 큐레이션한 세 끼의 음식을 매개로 진행된 1일 한정의 이색 식문화 이벤트입니다. 음식, 그래픽, 공간을 통합한 경험형 콘텐츠로, 브랜드 LUPICK의 협업 아래 기획되었으며, 추멘의 개성과 유쾌한 태도를 시각적·미각적 경험으로 구현해낸 프로젝트입니다. 먹는 행위 자체가 하나의 ‘퍼포먼스’로 확장될 수 있는 가능성을 실험한 사례이기도 합니다.

more info

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Greate ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,Gangnam-gu, Seoul,Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary
design agency
based in seoul,korea

We are multi-disciplinary
design agency
based in seoul,korea