TS Shampoo expanded its image beyond functional hair loss care by launching the La Perfume line that adds fragrance to its core effectiveness. A luxurious and intuitive visual system was designed using collage graphics, halftone blending, and diffuser-like motifs. The packaging also distinguishes shampoo and treatment with translucent and pearly finishes. As a result, TS La Perfume successfully attracted younger consumers and elevated the brand’s emotional appeal. This shift opened a new chapter for functional shampoos, combining utility with sensory experience.