a quiet retreat into the self. Minimal and nature-inspired, it brings rest into everyday life. Now evolving into a lifestyle brand rooted in stillness.
a quiet retreat into the self. Minimal and nature-inspired, it brings rest into everyday life. Now evolving into a lifestyle brand rooted in stillness.
a quiet retreat into the self. Minimal and nature-inspired, it brings rest
into everyday life. Now evolving into a lifestyle brand rooted in stillness.
a quiet retreat into the self. Minimal and nature-inspired, it brings rest into everyday life. Now evolving into a lifestyle brand rooted in stillness.
a quiet retreat into the self. Minimal and
nature-inspired, it brings rest into everyday life.
Now evolving into a lifestyle brand rooted in stillness.
Shamrock Portable lamp
Client: EUGENE INVESTMENT&SECURITIES
date: 2025
Creative Director: JQ
Brand Designer: jennie, lana
VISIT: hoteleugene.co
summary
Hotel Eugene is a lifestyle brand dedicated to the value of “rest,” offering emotional stability and gentle moments of calm.
Inspired by the three-leaf clover, the Shamrock Portable Lamp delivers a sense of deep tranquility and warmth in everyday life through its stable design and quiet presence. Hotel Eugene intuitively conveys the essence of rest, creating experiences that naturally blend into both spaces and emotions.
Building on this philosophy, the brand continues to expand its vision and identity through a range of lifestyle products such as tea sets and lighting.
호텔유진은 ‘쉼’에 집중하며 정서적 안정과 감성적인 여유를 제안하는 라이프스타일 브랜드입니다. 세잎 클로버에서 영감 받은 샴록 포터블 램프는 안정감 있는 디자인과 조용한 존재감으로, 일상 속 순간마다 깊은 평온과 따뜻함을 전합니다. 호텔유진은 ‘쉼’이라는 가치를 더욱 직관적으로 전달하며, 공간과 감정에 자연스럽게 스며드는 경험을 제공합니다. 호텔유진은 이러한 철학을 바탕으로 티세트, 조명 등 다양한 라이프스타일 제품을 통해 브랜드의 방향성과 세계관을 확장해 나가고 있습니다.
more info
Shamrock Portable lamp
Client: EUGENE INVESTMENT&SECURITIES
date: 2025
Creative Director: JQ
Brand Designer: jennie, lana
VISIT: hoteleugene.co
summary
Hotel Eugene is a lifestyle brand dedicated to the value of “rest,” offering emotional stability and gentle moments of calm.
Inspired by the three-leaf clover, the Shamrock Portable Lamp delivers a sense of deep tranquility and warmth in everyday life through its stable design and quiet presence. Hotel Eugene intuitively conveys the essence of rest, creating experiences that naturally blend into both spaces and emotions.
Building on this philosophy, the brand continues to expand its vision and identity through a range of lifestyle products such as tea sets and lighting.
호텔유진은 ‘쉼’에 집중하며 정서적 안정과 감성적인 여유를 제안하는 라이프스타일 브랜드입니다. 세잎 클로버에서 영감 받은 샴록 포터블 램프는 안정감 있는 디자인과 조용한 존재감으로, 일상 속 순간마다 깊은 평온과 따뜻함을 전합니다. 호텔유진은 ‘쉼’이라는 가치를 더욱 직관적으로 전달하며, 공간과 감정에 자연스럽게 스며드는 경험을 제공합니다. 호텔유진은 이러한 철학을 바탕으로 티세트, 조명 등 다양한 라이프스타일 제품을 통해 브랜드의 방향성과 세계관을 확장해 나가고 있습니다.
more info
Shamrock Portable lamp
Client: EUGENE INVESTMENT&SECURITIES
date: 2025
Creative Director: JQ
Brand Designer: jennie, lana
VISIT: hoteleugene.co
summary
Hotel Eugene is a lifestyle brand dedicated to the value of “rest,” offering emotional stability and gentle moments of calm.
Inspired by the three-leaf clover, the Shamrock Portable Lamp delivers a sense of deep tranquility and warmth in everyday life through its stable design and quiet presence. Hotel Eugene intuitively conveys the essence of rest, creating experiences that naturally blend into both spaces and emotions.
Building on this philosophy, the brand continues to expand its vision and identity through a range of lifestyle products such as tea sets and lighting.
호텔유진은 ‘쉼’에 집중하며 정서적 안정과 감성적인 여유를 제안하는 라이프스타일 브랜드입니다. 세잎 클로버에서 영감 받은 샴록 포터블 램프는 안정감 있는 디자인과 조용한 존재감으로, 일상 속 순간마다 깊은 평온과 따뜻함을 전합니다. 호텔유진은 ‘쉼’이라는 가치를 더욱 직관적으로 전달하며, 공간과 감정에 자연스럽게 스며드는 경험을 제공합니다. 호텔유진은 이러한 철학을 바탕으로 티세트, 조명 등 다양한 라이프스타일 제품을 통해 브랜드의 방향성과 세계관을 확장해 나가고 있습니다.
more info
Shamrock Portable lamp
Client: EUGENE INVESTMENT&SECURITIES
date: 2025
Creative Director: JQ
Brand Designer: jennie, lana
VISIT: hoteleugene.co
summary
Hotel Eugene is a lifestyle brand dedicated to the value of “rest,” offering emotional stability and gentle moments of calm.
Inspired by the three-leaf clover, the Shamrock Portable Lamp delivers a sense of deep tranquility and warmth in everyday life through its stable design and quiet presence. Hotel Eugene intuitively conveys the essence of rest, creating experiences that naturally blend into both spaces and emotions.
Building on this philosophy, the brand continues to expand its vision and identity through a range of lifestyle products such as tea sets and lighting.
호텔유진은 ‘쉼’에 집중하며 정서적 안정과 감성적인 여유를 제안하는 라이프스타일 브랜드입니다. 세잎 클로버에서 영감 받은 샴록 포터블 램프는 안정감 있는 디자인과 조용한 존재감으로, 일상 속 순간마다 깊은 평온과 따뜻함을 전합니다. 호텔유진은 ‘쉼’이라는 가치를 더욱 직관적으로 전달하며, 공간과 감정에 자연스럽게 스며드는 경험을 제공합니다. 호텔유진은 이러한 철학을 바탕으로 티세트, 조명 등 다양한 라이프스타일 제품을 통해 브랜드의 방향성과 세계관을 확장해 나가고 있습니다.
more info
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Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com