a quiet retreat into the self. Minimal and nature-inspired, it brings rest into everyday life. Now evolving into a lifestyle brand rooted in stillness.

a quiet retreat into the self. Minimal and nature-inspired, it brings rest into everyday life. Now evolving into a lifestyle brand rooted in stillness.

a quiet retreat into the self. Minimal and nature-inspired, it brings rest
into everyday life. Now evolving into a lifestyle brand rooted in stillness.

a quiet retreat into the self. Minimal and nature-inspired, it brings rest into everyday life. Now evolving into a lifestyle brand rooted in stillness.

a quiet retreat into the self. Minimal and
nature-inspired, it brings rest into everyday life.
Now evolving into a lifestyle brand rooted in stillness.

hotel eugene

Client: EUGENE INVESTMENT&SECURITIES

date: 2025

Creative Director: JQ

Brand Designer: jennie, lana

summary

Hotel Eugene is a lifestyle brand that focuses on the value of “rest” amid serene nature. Through understated beauty and tranquil spaces, it offers guests a deep sense of calm and an experience that soothes the senses. To help carry this feeling into everyday life, we also design a range of lifestyle products such as tea sets and lighting. By proposing true rest away from the busy pace of daily life, we continue to grow as a lifestyle brand that brings positive change to modern living.

호텔 유진은 고요한 자연 속에서 ‘쉼’의 가치에 집중하는 라이프스타일 브랜드입니다. 절제된 아름다움과 차분한 공간을 통해 머무는 이에게 깊은 평온을 선사하며, 감각을 쉬게 하는 경험을 선사합니다. 일상에서도 이 감각을 이어갈 수 있도록 티세트와 조명 등 다양한 라이프스타일 제품들도 함께 기획하고 있으며, 바쁜 일상에서 벗어나 진정한 쉼을 제안하며 현대인의 일상에 긍정적인 변화를 만들어나가는 라이프스타일 브랜드로 확장해나가고 있습니다.

more info

hotel eugene

Client: EUGENE INVESTMENT&SECURITIES

date: 2025

Creative Director: JQ

Brand Designer: jennie, lana

summary

Hotel Eugene is a lifestyle brand that focuses on the value of “rest” amid serene nature. Through understated beauty and tranquil spaces, it offers guests a deep sense of calm and an experience that soothes the senses. To help carry this feeling into everyday life, we also design a range of lifestyle products such as tea sets and lighting. By proposing true rest away from the busy pace of daily life, we continue to grow as a lifestyle brand that brings positive change to modern living.

호텔 유진은 고요한 자연 속에서 ‘쉼’의 가치에 집중하는 라이프스타일 브랜드입니다. 절제된 아름다움과 차분한 공간을 통해 머무는 이에게 깊은 평온을 선사하며, 감각을 쉬게 하는 경험을 선사합니다. 일상에서도 이 감각을 이어갈 수 있도록 티세트와 조명 등 다양한 라이프스타일 제품들도 함께 기획하고 있으며, 바쁜 일상에서 벗어나 진정한 쉼을 제안하며 현대인의 일상에 긍정적인 변화를 만들어나가는 라이프스타일 브랜드로 확장해나가고 있습니다.

more info

hotel eugene

Client: EUGENE INVESTMENT&SECURITIES

date: 2025

Creative Director: JQ

Brand Designer: jennie, lana

summary

Hotel Eugene is a lifestyle brand that focuses on the value of “rest” amid serene nature. Through understated beauty and tranquil spaces, it offers guests a deep sense of calm and an experience that soothes the senses. To help carry this feeling into everyday life, we also design a range of lifestyle products such as tea sets and lighting. By proposing true rest away from the busy pace of daily life, we continue to grow as a lifestyle brand that brings positive change to modern living.

호텔 유진은 고요한 자연 속에서 ‘쉼’의 가치에 집중하는 라이프스타일 브랜드입니다. 절제된 아름다움과 차분한 공간을 통해 머무는 이에게 깊은 평온을 선사하며, 감각을 쉬게 하는 경험을 선사합니다. 일상에서도 이 감각을 이어갈 수 있도록 티세트와 조명 등 다양한 라이프스타일 제품들도 함께 기획하고 있으며, 바쁜 일상에서 벗어나 진정한 쉼을 제안하며 현대인의 일상에 긍정적인 변화를 만들어나가는 라이프스타일 브랜드로 확장해나가고 있습니다.

more info

hotel eugene

Client: EUGENE INVESTMENT&SECURITIES

date: 2025

Creative Director: JQ

Brand Designer: jennie, lana

summary

Hotel Eugene is a lifestyle brand that focuses on the value of “rest” amid serene nature. Through understated beauty and tranquil spaces, it offers guests a deep sense of calm and an experience that soothes the senses. To help carry this feeling into everyday life, we also design a range of lifestyle products such as tea sets and lighting. By proposing true rest away from the busy pace of daily life, we continue to grow as a lifestyle brand that brings positive change to modern living.

호텔 유진은 고요한 자연 속에서 ‘쉼’의 가치에 집중하는 라이프스타일 브랜드입니다. 절제된 아름다움과 차분한 공간을 통해 머무는 이에게 깊은 평온을 선사하며, 감각을 쉬게 하는 경험을 선사합니다. 일상에서도 이 감각을 이어갈 수 있도록 티세트와 조명 등 다양한 라이프스타일 제품들도 함께 기획하고 있으며, 바쁜 일상에서 벗어나 진정한 쉼을 제안하며 현대인의 일상에 긍정적인 변화를 만들어나가는 라이프스타일 브랜드로 확장해나가고 있습니다.

more info

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary
design agency
based in seoul,korea

We are multi-disciplinary
design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

We are multi-disciplinary design agency
based in seoul,korea

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,
Gangnam-gu, Seoul,
Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650

Greate ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com

3f, 23, Eonju-ro 122-gil,Gangnam-gu, Seoul,Republic of Korea 06101

@
www
tel

HOHOHO.Group
HOHOHOGROUP.com
+82 02 6953 0650