An emotionally charged food experience that channels Lee Chun-su’s
competitive fire into extreme spice—turning eating into catharsis.
An emotionally charged food experience that
channels Lee Chun-su’s competitive fire into
extreme spice—turning eating into catharsis.
An emotionally charged food
experience that channels Lee Chun-su’s competitive fire into extreme
spice—turning eating into catharsis.
An emotionally charged food experience
that channels Lee Chun-su’s
competitive fire into extreme spice—turning eating into catharsis.
An emotionally charged food experience that channels Lee Chun-su’s competitive fire into extreme spice—turning eating into catharsis.
An emotionally charged food experience
that channels Lee Chun-su’s competitive fire into extreme spice—turning eating into catharsis.
주먹감자라면
Client: Lupick
date: 2022
Creative Director: tido, jq
brand designer: didi, dave
summary
Punch ramen is a concept-driven instant noodle brand that delivers a spicy “punch” to help blow off stress. It translates artist Lee Chun-soo's fiery emotions into a highly visual, ultra-spicy product experience. With its dramatic packaging and bold flavor, the ramen transforms eating into a cathartic act of emotional release.
Punch Ramen은 스트레스를 날려줄 만큼 매운 맛으로 일상을 타격하는 ‘감정형 라면’ 프로젝트입니다. 축구선수 이춘수의 불같은 감정을 라면이라는 대중적인 매개체로 풀어내며, 비주얼 중심의 강렬한 패키지와 일관된 세계관으로 주목을 받았습니다. 먹는 행위를 감정 해소의 퍼포먼스로 전환시킨 실험적 식품 브랜드 사례입니다.
more info
주먹감자라면
Client: Lupick
date: 2022
Creative Director: tido, jq
brand designer: didi, dave
summary
Punch ramen is a concept-driven instant noodle brand that delivers a spicy “punch” to help blow off stress. It translates artist Lee Chun-soo's fiery emotions into a highly visual, ultra-spicy product experience. With its dramatic packaging and bold flavor, the ramen transforms eating into a cathartic act of emotional release.
Punch Ramen은 스트레스를 날려줄 만큼 매운 맛으로 일상을 타격하는 ‘감정형 라면’ 프로젝트입니다. 축구선수 이춘수의 불같은 감정을 라면이라는 대중적인 매개체로 풀어내며, 비주얼 중심의 강렬한 패키지와 일관된 세계관으로 주목을 받았습니다. 먹는 행위를 감정 해소의 퍼포먼스로 전환시킨 실험적 식품 브랜드 사례입니다.
more info
주먹감자라면
Client: Lupick
date: 2022
Creative Director: tido, jq
brand designer: didi, dave
summary
Punch ramen is a concept-driven instant noodle brand that delivers a spicy “punch” to help blow off stress. It translates artist Lee Chun-soo's fiery emotions into a highly visual, ultra-spicy product experience. With its dramatic packaging and bold flavor, the ramen transforms eating into a cathartic act of emotional release.
Punch Ramen은 스트레스를 날려줄 만큼 매운 맛으로 일상을 타격하는 ‘감정형 라면’ 프로젝트입니다. 축구선수 이춘수의 불같은 감정을 라면이라는 대중적인 매개체로 풀어내며, 비주얼 중심의 강렬한 패키지와 일관된 세계관으로 주목을 받았습니다. 먹는 행위를 감정 해소의 퍼포먼스로 전환시킨 실험적 식품 브랜드 사례입니다.
more info
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Great ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
Greate ideas deserve a great team.
Let’s talk hohoho@hohohogroup.com
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